Given a simple task, made it really complicated.
Scion Sustainment was one piece of a larger campaign centering around the branded online-only show Reinvent the Wheels. I was tasked with creating three simple time-lapses to promote the show online. With some creativity, ingenuity, and refusing to back off an idea I believed in we ended up with three national spots.
Scion Sustainment: xD
Director: Lucas Lee Graham
Director of Photography: Lucas Lee Graham
Other Spots In This Campaign
Scion Sustainment tC
Scion Sustainment xB